Everyone in the MRM Should Watch This Video

It is very seldom that I see anything in the mainstream that seems to be a perfect philosophical fit with the MRM, but in this TED video presented by Seth Godin, that is just what I stumbled upon.

Peel back your last lifetime of programming and perspective on marketing and sink your teeth into the message here.

It is timely, on target and would benefit all of us to pay close attention.