The Kmart conundrum for feminists

I would like to take a feminist shopping one day. I think Kmart would be my choice for a peruse of their merchandise. We could both wander off to the clothing sections of the store and see if we can discover any tempting bargains.

We would quickly discover the women’s clothing area because it is impossible to miss. It is simply enormous and almost always placed in a central location in the store.

The men’s section always requires a little more time and effort to locate, but the clothing is always reasonably priced and of a decent quality. The area designated for men is normally situated somewhere at the back of the store and is much smaller than the women’s clothing section.

We could agree to meet at the changerooms in fifteen minutes time, if either of us was lucky enough to find a few items that captured our interest.

Once we arrive at the changerooms we would realize that both men and women enter through the same doorway where we are greeted by a friendly assistant. The men’s rooms are to the left of the entrance and the women’s to the right.

A hypothetical is not required for I did in fact recently venture into the Kmart changerooms and risked arrest on the ground of perversion when I quickly snapped these two sets of empty cubicles.

The men’s changing area consisted of two cubicles.

The women’s area appeared to have around fourteen cubicles.

At what point does the realization of the stark and rather dramatic difference in resources devoted to women’s needs in comparison to those specifically targeting men dawn upon any female who regularly shops in these stores?

The quite stunning contrast in what merchandise is targeting and meeting every conceivable need of women as opposed to the far rarer sight of shops for men is to be seen wherever you choose to wander in a large shopping mall.

Jewelry shops, nail and hair salons, shops providing facials and make overs, shoe shops, handbag shops, lingerie and clothing shops abound and all do a flourishing trade.

The real world must provide a jolt to any girl with eyes to see and an open mind, regardless of how often she has been force- fed a diet of lies about the oppression, ill treatment, injustice and misogyny females must face every day in our patriarchal society.

Retailers target their consumer audience with scientific precision. They do not spend money on enormous floor space and fill four fifths of their shelves and displays with items designed specifically for women unless they believe they will be financially rewarded.

If women are the overwhelmingly preferred consumer it can mean only one thing. They control the finances and spending.

And that of course, is the truth.

Read the stunning statistics presented at a conference during which author, Jeffrey Tobias Halter spoke to an audience consisting of corporate leaders from many of our biggest and most powerful organizations, including: Microsoft, Ebay, Visa, Hewlett Packard and more.

The excerpt is lengthy but truly worth reading.

Women are the economy of the US. 83% of everything sold in the non-business to business setting is done or influenced by women. 

Consider how your revenue goals and performance are influenced by women.  Does your product or service consider their interest?  Should it?  Is your leadership team considering and fully utilizing the talent, insight and wisdom of the women on your staff as related to generating revenue in relation to your product or service?  Should your team bring on more qualified women or support the development or more qualified women staff, middle managers or managers in to the c suite?  Even if your product or service isn’t woman focused or influenced, might qualified women offer unique perspective in to how your organizations runs or could run for optimum results?

Women are the economy of the US. 83% of everything sold in the non- business to business setting is done or influenced by women.  That’s 7 trillion dollars, larger than the economy of Indian and China Combined.  89% of financial service decisions are made by women and control 40% of investable wealth and they inheriting another 30% of it when their husband dies and men typically die first.  Women live another 15 years and 60% of the time she fires the male financial planner because he has always been patronizing to her.   The first thing she does is turn to her friend and ask who her financial planner is.   Transferring of wealth to women in this country is in the trillions of dollars.

Women influence 70% of car purchases in this country yet we don’t have a place for a women’s purse in cars. It’s the most important thing in her life other than her children because it houses her entire life including her children.  The purse isn’t strapped in when she’s driving and when she hits the break, her entire life goes spilling out.  Lexus RX 350 is the bestselling car among women and it’s likely because there’s a big open trough on the floor where she can put her purse.

Women are making 80% of the health care decisions.  Bristol-Meyers calls her the “Home Health Category Manager” because she’s making decisions for the immediate family and the parents.

Another example of women influencing spending is that of houses.   Men are not typically buying the house unless his wife or partner is on board.  And “do it yourself” home improvement projects supported by things purchased at Lowes and Home Depot are also significantly influenced by women.   Women are more likely to be thinking or saying, “Oh God, that bathroom is hideous, we’ve got to tear that out.  The paint in the foyer, when is the last time we did that?”.  Men are typically pretty happy doing their guy stuff on the weekend.  Women are the influencers of most home improvement projects.

Once again, the expenditure of 83% of all consumable income in this country is either spent or influenced by women.  Consider how your revenue goals are influenced by the power of women or perhaps should be.

 “Women in the US literally influence everything that is bought or sold in this country.”

If this is what disadvantage and oppression looks like, where do I sign up for a little taste?

One of the final important points underlined at the National Retail Federation’s Annual Big Show the world’s largest retail conference, with nearly 40,000 attendees and 700 exhibitors filling the Javitz Center in New York was this:

Ultimately, the conference reaffirmed that retail is inextricably linked to our culture and quality of life. According to Chris Baldwin, the chairman, president and CEO of BJ’s Wholesale Club who spoke during the opening session of the conference, the retail industry supports one in four jobs – 42 million workers in the U.S. – and contributes $2.6 trillion to the country’s GDP.  In addition, he mentioned that one-third of Americans have their first job in retail. These stats underscore why it’s never been more important to understand the core demographic driving retail: women . They are the most valuable compass in our fast-changing world.

 Consumer Purchases by Women

 91%New Homes

66% PCs

92% Vacations

80% Healthcare

65% New Cars

89% Bank Accounts

93% Food

93% OTC Pharmaceuticals

(Source: Yankelovich Monitor & Greenfield Online)

 Statistics on the Purchasing Power of Women

Women and Global Spending

Women control over $20 trillion in worldwide spending.
(Source: Muhtar Kent, Chairman of the Board and CEO, The Coca-Cola Company, October 2010)

Women and U.S. Spending

  • The purchasing power of women in the U.S. ranges from $5 trillion to $15 trillion annually. (Source: Nielsen Consumer, 2013)
  • Women control more than 60% of all personal wealth in the U.S. (Source: Federal Reserve, MassMutual Financial Group, BusinessWeek, Gallup)
  • Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics. (Source: Andrea Learned, “Don’t Think Pink”)
  • Approximately 40% of U.S. working women now out-earn their husbands. (Source: U.S Bureau of Labor Statistics)

 It is quite stunning to read these statistics given the almost daily barrage of lies telling us about women’s impoverishment, the gender pay gap, the inequities women face due to a lack of representation on boards and in government.

It is stunning to read them knowing young women and girls in our education system are being told they are disadvantaged second class citizens who face enormous obstacles in their future lives because they are female.

These facts are a complete repudiation of the feminist lie regarding women’s financial status in society.

I recently read an article here in Australia bemoaning the terrible gap in men and women’s superannuation at the end of their working lives. It was another example of the utterly shameless way in which feminists frame any story they write to place women in the role of victim.  If you read it you will discover reasons for the gap but the headline and video screech inequity and misogyny to any casual reader-and that’s exactly what they want.

There is a superannuation gap because women choose to work less hours. Simple. End of story. Yet this fact is framed as yet another example of patriarchal oppression endured by women in Australia.

Two days later there was an article by the same woman in the same paper titled: Mums find the right balance with part-time work in which the study found:

“The rate of underemployment for younger females in part-time employment falls when they have young children, as they are more likely to be satisfied with working ­restricted hours given the need of young children to have ­additional supervision in the home,” Dr Kler, from Griffith University, said.

“Females prioritise their offspring upbringing and hence choose to seek employment opportunities with ­limited hours so they can be more readily available during their children’s vital formative years,” she said.

It seems where money is concerned feminist cognitive dissonance is never more in evidence. The second article on women work choices directly explains the superannuation gap in the first but there is no linking of the two by this feminist journalist.

A summation of the two articles.

You bloody misogynists! Why are we women receiving less superannuation than you?

“You go girls” because we choose a work life balance!

One university in Melbourne decided to investigate the mysterious super gap.

The startling answer:

“Gender-based differences in labour force participation, the presence of dependent children, and other caring responsibilities impact on women’s ability to access waged work more than men. Women are also more likely to be employed part-time and work fewer hours,” Dr Moulang said.

Sadly, to my knowledge, this finding has never been published or discussed in our mainstream media.

I am no financial wizard, but I do have a question. How is it possible that women control 83% of all consumer spending when they earn so much less than men on average? Even for a man of very little brain this is an interesting puzzle.

Surely it can mean only one thing. Women are spending and controlling the money earned by the sweat of their husband’s brow.

Now I have read domestic violence websites which tell me that controlling finances and the decision making on how and where money is spent can be a form of domestic violence. I may have discovered a veritable army of male victims if that is the case!

So next time you wander through a shopping mall, just take in your surroundings with a little more focus than perhaps you normally do. Observe the endless array of shops filled with treats for females. You will see men’s items crammed into corners of Target and Kmart stores alongside the DVDs and books. Even the children’s clothing section reflects the same enormous bias.

Just try to imagine how much more imbalanced the concern for and spending on women would be if females came to dominate our governments. With a majority of men in parliament, women’s needs have always been the major priority whilst the needs of men are rarely, if ever even considered. Yet female politicians have no shame in proclaiming their desire to place even greater focus on women’s needs should they win office.

Which gender appears to be the self-serving, selfish one?

Who would have thought a trip to Kmart to buy a pair of jeans could have exposed so may feminist lies?

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