M&M’s Idiotic Marketing Campaign

What could Mars, the maker of the world-famous, delicious, multi-colored, button-shaped, chocolate M&M’s have possibly been thinking with their new marketing campaign “Flipping the Status Quo”?

As reported by CNN Tuesday (1/10/23), “Candy maker Mars announced that the limited edition all-female pack will include only Purple, Brown and Green — the candy’s trio of female characters, who are upside-down on the package — to ‘celebrate women everywhere who are flipping the status quo.

Isn’t a “Women-Only” Package Sex Discrimination Against Men?

It appears that the company doesn’t recall Gillette’s disastrous venture into “woke advertising” with its 2019 “We Believe in the Best in Men” ad campaign, based on it’s decades-long advertising tagline “The Best a Man Can Be.”

As described in this Fortune magazine article,

The 1:48 length video starts out with images of remarkably troubled looking men as a narrator makes reference to bullying, sexual harassment, and toxic masculinity. It then poses the question “Is This the Best a Man Can Get.” The viewer then sees depictions of a series of very ugly and negative behaviors, including bullying, fighting, sexual harassment, and blatantly interfering with a woman speaking in the workplace. The ad goes on to state it is time for men to stop making excuses and to renounce the idea that ‘boys will be boys.’ ”

Here’s the ad:

If you can’t see why men would be insulted by this ad, then you’ve been completely brainwashed by a 50+ year campaign of feminist political and cultural indoctrination.

Well, millions of men were insulted.

And I was one of them. As a lifelong user of Gillette razors, I decided to no longer purchase the product or any product sold by Gillette’s parent company, Proctor & Gamble.

And I was far from the only one:

The Carolina’s chapter of the National Coalition for Men began a successful boycott against Gillette. One notable image on their boycott page conveys the disgust by men of feminist-inspired portrayal of masculinity as “toxic”:

The Men of the Titanic Weren’t “Toxic” Either

And this:

Backlash Builds Against Gillette Over ‘Toxic Masculinity’ Campaign

The ad was a colossal disaster that cost Gillette billions:

Well, it turns out men don’t like to be insulted and classified as overly masculine, raging sexists and they’re dumping the brand. Gillette’s social justice moral preening just cost them $8 billion.

As more clear-minded people have recognized Mars’ marketing blunder, the media (yes, particularly the conservative mediai) is having a field day.

One online article, M&M’s Roasted After Revealing ‘All-Female Character’ Packages begins with “Candy maker Mars is facing mockery for unveiling limited edition packaging for M&M’s meant to ‘celebrate women’ ” and includes some humorous observations:

  • One Twitter user wrote, “I hope this includes all m&ms that identify as female as well. Please don’t exclude the peanut m&ms. Having nuts doesn’t make them any less female if that’s what they choose.
  • Conservative commentator Ben Shapiro tweeted, “I see no trans M&Ms. This is an outrageously cisgender representation.
  • Conservative podcaster Lisa Boothe tweeted, “Every young girl should aspire to be an M&M when they grow up. The true trailblazers”.
  • The Daily Wire’s Twitter account wrote, “One step towards equal representation in candy mascots.

Look, I realize that the offensiveness of Mars’ new M&Ms marketing campaign pales in comparison to the Gillette ad.

And I support efforts by American companies to be more inclusive and fully representative in their advertising, for example, including African Americans and even gay couples in their commercials.

What I don’t support is the degree to which these “woke” companies have been bamboozled by a vocal and tireless “feminist majority” that has “flipped the status quo” on the backs of males by spreading lies and hate against men and boys for decades:

I object to companies who, while happily promoting the advancement of women, turn a blind eye to the hate and cultural degradation of men that feminism promotes, completely ignoring the 50 year “Campaign of Hate Against Men”, all the while ignoring that feminism has morphed into a hate movement.

Think I’m exaggerating? The following two Washington Post articles from 2018 are just two of the worst of literally tens of thousands examples that illustrate the results of a five-decade-long campaign of feminist political and cultural indoctrination:

Why can’t we hate men? This #MeToo inspired rant was written by the director of women’s studies at Northeastern University, who had the gall to openly and shamelessly express a Nazi-like hatred for men in a major American newspaper.

Amber Heard: I spoke up against sexual violence – and faced our culture’s wrath. That has to change. This is the op-ed that triggered the trial that proved both that Amber Heard abused Johnny Depp and that men can also be victims of domestic violence.

M&Ms have been my lifelong favorite candy, but as one person said in a recent Breitbart¹ article:

Ridiculous and woke crap. No more ever for me. Good bye.”

Goodbye to My All Time Favorite Candy!



i Normally, I try to use non-partisan references, but even conservative sources are sometimes undeniably correct in their assessments.

ii A very small sample of other feminists calling for male genocide:

  • Christine Fair, associate professor at Georgetown University’s School of Foreign Service: “All of them deserve miserable deaths while feminists laugh as they take their last gasps. Bonus: we castrate their corpses and feed them to swine? Yes.” — 2019 tweet
  • Mary Daly, former Boston College feminism professor: “If life is to survive on this planet, there must be a decontamination of the Earth. I think this will be accompanied by an evolutionary process that will result in a drastic reduction of the population of males. The world would be better off with dramatically fewer men.”
  • Sally Miller Gearhart, college feminism professor: “…the ratio of men to women must be radically reduced so that men approximate only ten percent of the total population.” — “The Future — If There is One — is Female”, 1982

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